Digital Marketing Services

We are almost around the corner from 2018. But, I'm sure it's not long before we talk about the biggest trends in Digital Marketing Services in the coming years. Somewhere between a strong action plan for the first quarter of 2019 and the development of digital marketing strategies, it's good to know how the market will form in 2019.

Below are some of the trends that will govern digital marketing around the world.

Video Marketing

According to one report, 80% of online content will turn into a visual representation. It will give an overview of the product and services with a tinge of entertainment and humor.

Since the adoption of smartphones and social media platforms, the video has been preferred as one of the best ways to market a product. A short video not only effectively communicates a message, but is also able to give your campaign an emotional environment.

AI - The future of machines

According to an Adobe report, machines will soon be decisive enough to make strategic marketing decisions. Isn't that fascinating? Imagine that all you have to do is store all your data on a server and you will get suggestions for your marketing strategies. It is not over yet; these strategies will be synchronized with your customers' behaviors. Artificial intelligence will radically change the face of marketing in the near future.

Automated chat boxes

I'm sure you must have encountered a discussion box while surfing the Internet. Cat boxes are one of the most used applications of artificial intelligence. Not only do they display results faster, but chat boxes are humorous and provide a personalized customer experience. In addition, in a recent IBM report, 85% of all customer service interactions will be performed by machines by the end of the year.

Voice search

You need to be aware of Alexa and Google Home these days. If not, read about it. A research report indicates that 65% of smart speaker owners say they don't want to go back to life without a voice-controlled assistant. Smart speakers will change the way data is navigated.

Have you tried searching for content with voice commands? This is where digital marketing comes in. All the SEO you do on your website must also be based on voice commands.

The Fall of the Kingdom - Internet vs. Television

In this millennial generation, where a person spends more time using a phone or surfing the Internet, the Internet TELEVISION is simply a device to connect game modules. According to one study, people will spend about 2.5 hours online and 2.7 hours in a tube. This leads to a change in advertising model turning from television channels into websites.

Content - The Trustworthy Soldier

We read articles, blogs, newsletters and what they don't do every day. But what if you can't find authentic content you can trust? The content is not limited to facts and figures, it must be simple, clean and thin. In 2019, the content will be as important as before. This makes a data set reliable and authentic, regardless of the medium.

If you still want information on this, contact us and let our experts help you better understand Digital Marketing Services trends in 2019.

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